Image copyright Getty Images, image caption Tinder is the most popular dating app, with 60 of those who have used the apps saying they have an account. "The world's changed now - everything is geared to online Jamie, originally from Stirling, explains from Bali. Taken from a YouGov survey of 2, year-olds conducted on behalf of BBC Radio 1 Newsbeat during 3 - Twenty-six-year-old Jordan agrees with Madeleine: "Dating apps kicked off a lot of issues with my mental health - with self-doubt and anxiety he tells Newsbeat. If it doesnt work out, Tinder offered Hayden a way to avoid a similar mishap in future: Regardless of how this Tinderella tale ends there is at least one winner in this story: canny merchandise makers.
"You're judged for the person you are on screen, not for the person you are, and for me that's very hard to deal with.". More than a quarter of the 2,066 people questioned who use dating apps have formed a long-term relationship or a marriage as a result. Its creators described it as "the perfect place to be if you want to relax in nature and take in all it has to offer". Listen to Newsbeat live at 12:45 and 17:45 every weekday on BBC Radio 1 and 1Xtra - if you miss us you can listen back here.
But while most will dust themselves off and look at other profiles, Hayden refused to let his love interest, Claudia, disappear into the online dating ether. Ivana couldn't agree more, saying: "It's mad to think all this started by swiping right.". The world - or Twitter, at least - then needed to know: did Claudia swipe left or did she swipe right? However others spotted his mistake and one pointed out "I think you should edit your location". Media playback is unsupported on your device. He was actually one letter out - an extra A instead of an O - and more than 6,000 miles away in Bogota, the capital of Colombia, in South America. "When we match it's almost like a little dopamine hit - it lights up the pleasure sensor in our brain so it can be quite addictive she explains.